Tuesday, January 22, 2008

Does Email Marketing Irritate You?

You are sleeping. Or perhaps, a sudden idea has just enlightened you and you are about to write that Palanca-winning story. Suddenly, your Mobile plays that "Humanap Ka Ng Pangit" ringtone which you use for your text messages.You hurry up to see the important message and you forget all the task at hand. When you looked at your inbox, it says: Subscribe to Smart's (or Globe's whichever service you prefer) new ringtones and get bla-bla-bla..."How would you feel?

Mobile service providers should not take advantage of the control they have over your messages. In the first place, SMS is not a free service so they do not have a right to send any marekting message at all unless the user has subscribed or has indicated his willingness to receive such messages.

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