Ever tried Magic Flakes, Presto and the various flavors of Nissin Instant Noodles food brands? Then you have probably tasted something that's partly made in Davao!
You may not be familiar with the brand name URC Flour but it has been in the industry for 49 years and is one of the top flour millers in the country. For sure, you have tested and tasted its product as it supplies flour products to URC's Branded Consumer Foods Division.
"From Davao City to the ASEAN and the rest of the world," might as well be the new tagline of the Universal Robina Corporation (URC) as it inaugurated it's over a billion-peso flour mill in Km.10 in Sasa Thursday, March 21.
“Opening the plant here in 1994 was fueled by our desire to help support the growth in the area and be a vital catalyst to spur the export business in the South-East Asia region from this part of the Philippines,” according to JG Summit Holdings Chief Executive Officer Lance Gokongwei.
URC's flour mill in Davao is expected to serve as the company’s export base for the Association of South East Asian Nations (ASEAN). After all, it is the only flour mill in Southern Mindanao and the second URC flour plant in the Philippines.
With the expansion, the plant's milling capacity is increased from 600 metric tons to 900 metric tons of high-quality flour per day.
"This is a strategic move for the company to help support the growth in the area and export business for Southeast Asia, ” Gokongwei said.
URC has chosen strategically to locate here and be the sole flour plant in South Mindanao because of its belief in the prospect for growth that will be spurred by developments in the region.
The flour mill will not only serve the entire Davao Region’s 7 million population but the entire Visayas-Mindanao area and the ASEAN.
Our current capacity enables us to serve the Mindanao market and by increasing our manufacturing capacity we will now be able to tap into the export market.
URC has adopted six schools in Davao through its Flourish Pilipinas campaign that provides multi-media toolkits for senior high-school teachers and students for their bread and pastry production. The company has donated a year's supply of flour to these schools.
“It's been 26 years since we planted our seed here in Mindanao and it has continued to flourish. Let me reiterate our Group's commitment to our vision of making lives better for the Filipinos with the expansion of our flour facility here today,” he said.
