Text Messaging Cost Slides Down To P0.50 Per Text

The only people who were perhaps smiling ear to ear after the State of the Nation Address of President Gloria Macapagal Arroyo are habitual texters and that's about millions of Filipinos! PGMA announced that she has requested the telecom firms to lower the texting rate and they have agreed to lower text messaging at P0.50 per text message.

This means a lot of work for the marketing people of telecom firms like Smart and Globe. Smart's best-selling All Text 20 with 90 Smart-to-Smart text and 10 other network text will now be rendered obsolete because at a rate of P.050 per text message, smart texters would rather get the regular load and get longer periods for their load unlike the All Text scheme where it is good only for a day or two at most.

Does Email Marketing Irritate You?

You are sleeping. Or perhaps, a sudden idea has just enlightened you and you are about to write that Palanca-winning story. Suddenly, your Mobile plays that "Humanap Ka Ng Pangit" ringtone which you use for your text messages.You hurry up to see the important message and you forget all the task at hand. When you looked at your inbox, it says: Subscribe to Smart's (or Globe's whichever service you prefer) new ringtones and get bla-bla-bla..."How would you feel?

Mobile service providers should not take advantage of the control they have over your messages. In the first place, SMS is not a free service so they do not have a right to send any marekting message at all unless the user has subscribed or has indicated his willingness to receive such messages.