SM Supermalls will officially open its doors for the first regional leg of the Filipino Fashion Fair slated at the Atrium of SM Lanang Premier in Davao City from February 25 to March 3.
The fashion fair aims to shape the Philippine fashion industry to make it a top player in the international fashion scene.
The event, which is organized by private fashion trade organization fashX, features the Philippine Fashion Coalition (PFC) not only to celebrate Filipino design but to make it accessible to Mindanao shoppers.
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PFC unifies a group of creative visionaries representing the regions of Luzon, Visayas and Mindanao, with a goal of standardizing and developing the industry. These designers have joined forces with SM Supermalls to create a new marketplace that champions Filipino fashion designers in the Mindanao region.
The participating brands and designers for the first-ever pop-up of PFC in Davao include:
- Edgar Buyan
- ORIAS
- Jor-el Espina
- Viña Romero
Debbie Co - PQLA by Puey Quiñones
- Beatriz
- Costa del Sol
- Studio Regina Aquino
- WYC
- Egay Ayag
- Vestido
- Poivre,
- Limited pieces from the Paris collections of the fashX collective--Rajo Laurel and Dennis Lustico.
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Fall in love with this Orias Solihiya Roller bag made of high-quality genuine leather |
This diverse pool of creatives will sell their exclusive and unique works— from one-off pieces to ready-to-wear clothes and accessories. This event aims to raise funds for the projects of the Philippine Fashion Coalition, as it continues its efforts to create a path and a future for its stakeholders. This activity also aims to support the makers and artisans of an all-inclusive local fashion community in the areas of textiles, arts and craft, design, and creative services.
