Sony Ericsson donates P1M for campaign to keep kids off the streets


Sony Ericsson launched in Davao City the “I-Share Ang Saya” campaign to keep children off the streets and onto more worthy endeavors like the search for knowledge.

“Sony Ericsson and sister company Ericsson Telecommunications, Inc. Philippines are donating P1 million for a mobile education van which will help educate children in areas where they stay around the city,” Sony Ericsson Marketing Manager Patrick Larraga said during a press briefing in Davao City today.

Larraga said the campaign will support the Mobile Education and Child Protection Program for Children of the United Nations Childrens Fund (UNICEF) for children on the streets of Manila.

The UN Program for Children is an innovative approach that involves the local government and non government organizations (Lingap Pangkabataan, Inc.) working together to give these children a second chance. Lingap will employ trained street educators and social workers who will provide counselling, reintegration and mainstreaming of street children among others.

Depending on the evaluation, the children will be referred to the Alternative Learning Sessions, to mainstream formal schools or to vocational skills training programs.

“The van will be equipped with a laptop and mobile broadband access and other equipment to help facilitate sessions on the streets led by trained street educators allowing the children better access to education, skills training and social services,” he said.

Larraga said that by getting children off the streets and giving parents or caregiver more support we help prevent violence and abuse. The public can also contribute to the project through the donation bins which will be placed in all participating SM Supermalls nationwide.

The campaign will have its own anthem “Let’s Be Happy Mga Kids”, which was composed by itchyworms with vocals from La Diva, Ely Buendia, Dino Conception of Brownman, rapper Gloc 9, Kan Cipriano of Callalily and other artists.

The “I-Share Ang Saya” campaign exhibit will be in Davao City from December 1 to December 6 this year, and in other SM Supermalls from now until January 2010.

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